London Fashion Week Diary

After the whirlwind of New York, London was a different kind of thrill. This season, I didn’t attend as many shows, dinners or presentations, which actually gave me the chance to enjoy the city in a more relaxed way. During my few days there, I experienced not just the one show I attended, but also all the little moments that made the trip special – from staying in incredible hotels and shooting campaigns, to celebrating Filippo’s birthday with surprises, family lunches, intimate dinners with friends, brunches, and endless behind-the-scenes content creation.

I arrived in London with the team, and Filippo joined us too. First stop: Hotel Raffles London at The OWO , and honestly, it exceeded every expectation …

The apartment we were given is hard to put into words – six-metre high ceilings, a perfect mix of classic elegance, warm wood tones, and ambient lighting that makes every corner feel cosy yet luxurious. Every detail is impeccable: the lighting, the beauty corner, even a dog corner with a bed and feeding station – just flawless. The hotel itself is steeped in history, located in the iconic Old War Office building, blending Edwardian grandeur with modern luxury, and offering exquisite touches like world-class dining and a serene Guerlain Spa. Truly one of the most beautiful hotel experiences I’ve had. I’ve added some photos here so you can get a better feel of how perfect the apartment was and how much we enjoyed it – and of course, you’ll see even more details in my upcoming YouTube video.

After settling in, we got ready for fittings and then headed to Missoma to check out their new collection. I’ve loved Missoma for years – their jewellery, the delicate design, the quality – and the new pieces were absolutely stunning. It was such a treat to finally explore the Missoma boutique in London and leave with some beautiful new additions to my collection.

The second day was a little different – a gentle pause from the usual Fashion Week rush. It was Filippo’s birthday, and the morning started with small surprises, candle-blowing, and a lovely lunch with family and the team.

In the evening, we organised a more intimate surprise with close friends and a quiet dinner. It was such a joy to take a step back from the hectic schedule, enjoy quality time with loved ones, and celebrate Filippo. Honestly, I think I might have been even more excited for his birthday than he was – these are the moments that make the chaos of Fashion Week feel balanced and meaningful.

The third day started with breakfast and some shoots around the city – we first stopped at the Big Ben bridge, where it was really crowded, but we still managed to capture some great moments. After that, we continued with more campaign content before heading to a quick team meeting…

In the evening, I was off to the Richard Quinn show, and I couldn’t have been more excited. This year I didn’t attend as many shows as usual – some of the designers I usually support weren’t showing – so I decided to stick to my partners and favourite brands. The lighter schedule meant more time for personal moments, and a little breather for the team too, especially with Milan Fashion Week just around the corner.

It’s show time: The dresses were absolutely stunning, and I honestly couldn’t decide which one to wear. I photographed both, but in the end, I went for a shorter velvet dress that I completely love – so me.

The show itself was simply breathtaking – elegant, extravagant gowns, a live orchestra playing beautiful music, and the way the models carried everything with such confidence… truly wonderful. Naomi opened the show, and everyone around me was equally in awe. After a busy, inspiring day, I headed straight back to the hotel for some well-deserved rest.

The morning started with the team – we sat down over breakfast, shared our thoughts, and mapped out the plan for the days ahead. During Fashion Month, there’s hardly any pause, so these little catch-ups mean a lot. After breakfast, we spent some time shooting more content, filming for the vlog and TikTok, before it was finally time to pack up the many, many suitcases and officially wrap up London Fashion Week.

After a few weeks of constant travelling, it feels so good knowing I’ll get to spend some time at home soon – but at the same time, I’m really excited for everything that’s waiting for us in Milan.

Never miss a thing. My top shopping picks, styling inspo, bag reviews, beauty secrets & more, straight to your inbox.

READ MORE:

NYFW SS26 Outfits

Affordable Fall Finds That Look Designer

Accessories & Shoes I’m Taking to Fashion Week

My Favourite Travel Bags