Pucci Vacation Obsession

Pucci is having a summer revival – and I’m totally here for it. This iconic Italian brand has been around for a long time, and after its recent rebranding, it’s clear they’re here to stay. I’m loving the colorful, signature prints for my upcoming summer trips, and I’m definitely planning to pick up even more pieces.

As soon as temperatures started to rise and I began dreaming of beaches, sunsets, and salty air, I knew I wanted pieces that would match that exact vibe. Think: breezy beach skirts, barely-there cover-ups, flowy dresses that catch the light just right, and swimsuits that feel like statement pieces on their own. Pucci has all of that – and more.

This summer, I’m leaning a bit more into colour, movement, and ease, and Pucci’s latest collection delivers on all fronts. The fabrics are soft and lightweight, the silhouettes are effortless, and the patterns? Pure vacation energy. Whether I’m barefoot in the sand or heading to dinner by the sea, these pieces make me feel relaxed yet put-together.

May feels like the perfect time to start building your summer wardrobe – everything’s still in stock, your size is probably available, and there’s something satisfying about being prepared.

Here’s a closer look at how some of my favorite summer pieces look on me – plus a full selection of Pucci picks I’m loving this season. If you’re in the mood for bold prints and dreamy vacation vibes, keep scrolling.