A decade of style, reimagined for all...
This collaboration marks a significant moment, not just for Magda Butrym as a brand but for the industry as a whole. As she celebrates her 10-year anniversary, she has also secured a coveted spot on the Paris Fashion Week calendar and now, a partnership with H&M. It’s a full-circle moment for Magda, who once admired designer collaborations with H&M from afar, never imagining that her brand would one day be part of this legacy – a testament to her vision, dedication, and the undeniable impact she has made on contemporary fashion.
Magda Butrym is a designer I truly admire – her creations have always felt special to me, carrying an undeniable sense of elegance and craftsmanship. Ever since the iconic Belgrade dress, her pieces have found a permanent place in my wardrobe, from timeless coats and delicate dresses to statement shoes and bags. I love how she celebrates femininity in the most effortless yet powerful way, making every design feel like a second skin. Wearing her pieces is always an experience, one that fills me with confidence and excitement.
Attending the collection launch in New York was an unforgettable experience. From the breathtaking details of the designs to the entire atmosphere of the event, everything reflected Magda’s vision so beautifully. Seeing the collection up close and witnessing the passion behind it made me appreciate her work even more.
Last night in New York
The collection, launching on 24th April online and in select H&M stores, is a perfect reflection of her decade-long journey in fashion. The iconic rose motif, which has become synonymous with her designs, is a recurring element throughout the collection. It symbolizes womanhood in all its forms – delicate yet strong, graceful yet independent. Magda also looked back at her most beloved silhouettes and pieces worn by clients and celebrities, reimagining them for a wider audience.
What sets this collection apart is its deep connection to Slavic craftsmanship and storytelling. Butrym’s attention to detail is evident in every piece, from structured tailoring to romantic draping. The collection embodies her signature aesthetic – sensual, feminine, and nostalgic, while also bringing a fresh perspective to accessible luxury. The campaign, styled in collaboration with longtime creative partner Jacob K., captures the essence of Magda’s world: moody, poetic, and effortlessly elegant.
The craftsmanship shines through in every garment, from a beautifully structured oversized black blazer to a long-sleeved jersey dress that fits like a dream. And then, of course, there are the showstoppers: a black sequin dress with dramatic padding at the hips and a full corset underneath, designed to sculpt and enhance the figure in the most flattering way. Accessories, including floral earrings and silk headscarves, provide an entry point into Magda’s universe, allowing more people to experience her vision.
I’m sure many of you are curious about the price range. The collection is designed to be accessible, with prices starting at around $34.99 for accessories and going up to $629 for statement pieces. From tailored blazers to signature dresses and floral earrings, there’s something for everyone – whether you want a standout piece or an elegant everyday staple.
This collaboration wasn’t just about creating beautiful clothes; it was about staying true to Magda Butrym’s DNA while making it accessible to more women around the world. The design process spanned over a year, with a predominantly female team working closely to ensure every piece felt just right. The result? A collection that perfectly balances high fashion with wearability, proving that Magda’s aesthetic translates seamlessly to a wider audience.
Shop Magda Butrym’s Pieces
