31 Dec, 2024

Yearly review 2024

Yearly-Review-2024

The first ever yearly recap I did was in 2011, which means that I have traces of years in which I graduated, I became an aunt for the first, and second time, I got to meet the love of my life (and countless heartbreaks in between) to the final episode finale (ie last years recap) in which I got engaged. All the career milestones are here – the first PR trip, numerous collaborations, campaigns and fashion weeks, thats probably one of my favourite things about this blog, its a genuine online diary of things and thoughts that happen daily.

2024 is behind us and it was a year of personal and emotional growth. It was somehow the most successful year when it comes to business but I wasn’t even fully focused on that, everything that happened on my social media was fully authentic and honest from the heart and business just flourished as a result.

Where do I even start telling you all?

This year was marked by wedding planning which showed me a whole new world, I got my first ever cultural TV show on Blic TV, which allowed me to invite some of the most inspiring figures in fashion and art to the capital of my country, Belgrade, and share with them its unique beauty and charm.  The third project is one that I will hopefully be able to reveal at the beginning of the 2025 and its the biggest project I have ever worked on, something so big that I am even scared of it. I am leaving 2024 filled with gratitude and peace, to feelings that go hand in hand and fill every cell of my body, this year is yet another proof of “believe and you will achieve”, which is why I would like to share all the achievements month by month with you.

Biggest goal of 2024 was to fall back in love with creating content and to create from the bottom of the heart – and I succeeded, I got back on track just taking pictures, filming tiktoks, and am proud to say that I would do it over and over again. This blog is a proof of it, without having any sponsored posts I was blogging the whole year just because I genuinely love to do it and we published a total of 207 posts which I am sure you agree is a result of passion.

Yearly-Review-2024

The year kicked off in Dubai, where I spent a magical New Year’s Eve with dear friends. It was the perfect way to set the tone for what would be an extraordinary year and this also became a bit of a yearly tradition for us, a perfect place to plan and get inspired. Skiing in St. Moritz with Filippo was another highlight early on. We spontaneously took a picture that gained almost 500 000 likes and it was a proof that when you do something with love, results follow. January Haute Couture is usually the first big return to work, and I was so lucky toyet again work with Audemars Piguet this time on their collaboration with Tamara Ralph and that was just a cherry on the cake of Elie Saab, Valentino, and Fendi fashion shows, all while figuring out my team dynamics and navigating through my new years resolutions (such as no sweets until my Birthday).

A few magical days in Morocco with Guerlain followed, where I discovered the captivating Neroli Plein Sud fragrance from their L’art & La Matière collection, Filippo and I came on this trip together and slept in a tent which I thought was super cool experience. My year continued with a special collaboration with Chaumet, as part of their “How Do You Say Je T’aime” campaign..

My partnerships with Kerastase and Chopard also enriched my journey, and yet again this year I worked with some of my favourite brands such as MiuMiu, Prada, Gucci, Dior, Louis Vuitton, Armani, De Beers, Tiffany and Co, Dolce & Gabbana, Fendi, Valentino, Loro Piana, Jimmy Choo, brands that my 2011 self was thinking are basically impossible. But you know the drill, the world itself says I’mPossible.

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Fashion Month kicked off with a NYFW experience, where I had the chance to see spectacular shows from Proenza Schouler, Khaite, Area, Michael Kors, and attend several different events. I started expanding my team on these trips and that proved to be the best idea, I am so lucky to have found wonderful and kind people that are such a pleasure to travel with.

London Fashion Week was equally exciting, with memorable shows from David Koma, JW Anderson, Emilia Wickstead and Richard Quin.

Milan Fashion Week was, as always, busy but full of inspiration.Think about: Fendi, Max Mara, Prada, Dolce & Gabbana, Tom Ford, Ferragamo, Gucci among others. It was a whirlwind, but so worth it as I know that these YouTube videos are the ones you guys enjoy watching the most.

Paris Fashion Week already falls into the March section. I attended incredible shows from Dior, Loewe, Hermès, Isabel Marant, Louis Vuitton, MiuMiu and for the first time ever Chloe. I enjoyed creating content a little bit too much that I didnt even get that tired during the fashion month – strange, right?

New York

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Milan

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London

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Paris

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In April Filippo and I usually take a little break so we went to Maldives, but also to Positano to celebrate our love. Those trips mean so much to me as balance is another thing I seek to find, however not sure if it counts as balance if I either work 100 or 0%. I spent the most days at home in April, almost a whole month, besides those two trips, organised the home, planned future and attended few events in Milano. One that marked April was the launch of Royal Oak Mini, that I love so much, but the other wasthe Design Week where I was invited by Loewe, MCM, Hermes, Cavalli and Saint Laurent.

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May was a little bit too busy if you asked me. I worked on several projects and attended 3 Cruise shows, starting with Gucci in London, the Louis Vuitton in Barcelona and finally Dior in Scotland. I visited Poland for the second time, this time to celebrate stunning Magda Butrym store opening in Warsaw. May was specially busy thanks to Cannes Film Festival, I did two red carpets and really enjoyed it more then ever. I found my place in these things, recognised my style and learned to not ever follow the hype but my inner voice.

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In June, I had the pleasure of travelling to St. Tropez with Louis Vuitton’s for their high jewellery presentation, got to spend time with the creative genius Francesca Amfitheatrof and met some fantastic people including the ever so gorgeous actress Phoebe Dynevor – she inspired me a lot and I have to say that the mega stars I got to meet through my job are always beyond gracious. One unforgettable trip was to Venice, where I experienced the Max Mara Cruise Show, lost my suitcase on the train but gained some precious memories, I travelled to Marbella with Fendi, Monaco with Valentino, attended the Vogue World as one of the very few influencers that were invited and something that I am still beyond myself in awe to write, attended the Chanel Haute Couture show which was even more spectacular because I got to go with none other but Naomi Campbell. Wait…what am I writing I almost have to double check that its correct, but oh yes it is. That certainly wasn’t on my bingo card for 2024.

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In August, I got my favourite and most desired handbag (doest that count as a milestone?) my Hermès Birkin Rock arrived, completing my collection. A summer filled with beautiful escapes took me to Monaco, Bodrum, Saint Tropez, and South of France, all of which gave me the chance to recharge and refocus for the fall season.

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September kicked off with the Venice Film Festival, where I attended two red carpets, I know I always say this but I truly enjoy Venice Film Festival to the fullest, its so glamorous and chic, plus the movies that premiere there are always so spectacular.

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As the fashion month began, I dove into NYFW, where I saw shows from Nanushka, Khaite, Off White, Michael Kors and Carolina Herrera. Worked with Caro and Xenia on the new Prada project and loved every second of it.

London Fashion Week was just as exciting and I understood that my team was so precious, we worked on a beautiful project with Loewe that I am so proud of and for the first time I attended the show of fellow Serbian Roksanda.

Milan Fashion Week followed with another round of incredible shows, including Gucci, Versace, Dolce & Gabbana, Prada, MaxMara, Etro, Ferragamo and it was the first season that I could say I felt that Milan was really offering so much to my portfolio.

Paris Fashion Week was the grand finale of the season, where I went to see new collections of: Chloé, Loewe, Louis Vuitton, MiuMiu, Nina Ricci, Isabel Marant, Victoria Beckham, Hermes, and ended with the magical experience of Coperni at Disneyland Paris.

I launched my collaboration of diamond jewellery with Idyl and it sold out in a day, followed by a restock and another sell out in less than a week. If someone told me this would have happened I would think its again…impossible. The year’s fashion journey concluded with Gucci editorial in Vogue Adria, shot in Milan that resulted in 14 page editorial I am so proud of and a collaboration with Boucheron that left me feeling grateful for all the amazing partnerships.

In October we really got planning our wedding a little bit more intensively and it felt like another full time job.

New York

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London

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Milan

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Paris

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November brought new adventures in Doha and Riyadh with Elie Saab , where I was privileged to experience the culture and hospitality of both cities, just seeing Celine Dion sing live was a moment I will cherish forever not to mention incredible hospitality I received from every single one of you I met in Riyadh..

A final highlight of the month was a trip to the French Alps with my team for some much-needed team-building activities, preparing content for the months ahead. We got to see the first snow of the season and filmed the intro for my Vlogmas, that you guys said you love so much.

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Throughout this busy and exciting year, I also managed to film my TV show in Belgrade, almost on monthly basis, where I had the pleasure of bringing fashion industry professionals from around the world to showcase the beauty of my hometown. I had the incredible honour of hosting some truly inspiring people, including GstaadGuy, CaroDaur, Xenia and Jyrgen, Camila Carril, my fiancé Filippo, my assistant Anabelle, Ariana Casadei, Oxana Bondarenko, Pelayo Diaz, Leyla Hajrovic and many others.

It has opened a completely new door for me and showed me what the TV world is all about. At times, it was an overwhelming journey, but one that has filled my heart with joy and gratitude. I got to re-learn so much about the history of my country, and show it to people I love.

Here’s to a 2024 filled with memories, fashion, love, and even more adventures ahead.

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To close the year, I recorded my Vlogmas series, which was surprisingly the easiest one yet. After such a busy year of recording, it didn’t feel like a hustle at all to record each day. During Vlogmas I took more flights than I can count, I had the opportunity to visit Oslo for the first time with Mytheresa and Moncler, take a special trip with Audemars Piguet to Miami with Filippo, plan numerous aspects of my wedding, and spend quality time with my family. I took a little sisterly break with my older sister which was probably the most precious time I could have. I’m beyond grateful for this balance of work and personal life, and I can’t wait to see what the next year brings. In December I yet again worked with Dolce & Gabbana, Prada, MiuMiu, Missoma, Kerastase, Moncler and Mytheresa, Ferragamo, Audemars Piguet, Loro Piana and many others.

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For the end of this recap I can just tell you that this year was a year of many firsts, first time in Norway and Saudi Arabia, first time working with brands such as Loro Piana and Boucheron or De Beers, first time working with a wedding planner and taking things into my own hands, first time investing into my peace and happiness, first time having a TV show.

On personal journey, I persevered with my therapy, its been over a year and a half that I am working on improving myself with a life coach and a therapist. Not because I had a specific issue to deal with but because I live such a busy life that I needed time to reflect and help of another person to make sure I dont lose who I am in the chaos. I took my Italian lessons more seriously and fulfilled 342 days of Duolingo. I also started Reformer Pilates and finally after years of neglecting It started working on my posture. When I think about it I dont recognise my self.

How is it possible that me, a little girl from Novi Sad, managed to persevere and fight for her own happiness and future. I realised that for years I was there for other people, day in and out and not always for myself. This year I learned that my glass needs to be full in order to treat the people around me. I treated my parents with kindness and gifts, I travelled with my friends and I realised that the inner circle is the one that deserves the most love and attention. I know im 35 and probably should have worked on my posture earlier, I could have worked on dealing with some stuff much earlier as well, but instead of punishing myself I am praising myself for doing it at last. I would love to ask you to take a moment and forgive yourself for all the things that you did in the past but would like to change. We only live once and its the first time we do it – so we can only do it as good as we know. Be gentle to yourself as you enter into the new 2025.

Happy New year my loves, wish you the best one yet.

Yearly Recap In Numbers

Some Of My Favourite Reels

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