In today’s post, we’re talking about the world of butter yellow, exploring its rise to trend status and why it’s the perfect addition to your wardrobe. Whether you’re a fan of high-end luxury or prefer high street finds, I’ve curated a selection of the best butter yellow pieces to suit every budget. From dresses and cozy knits to statement accessories, there’s something for everyone.

The rise of the butter yellow trend can be traced back to its frequent appearances on runways

Alaïa spring 2023 | Photo: Courtesy of Alaïa

Bottega Veneta fall 2022 | Courtesy of Bottega Veneta

Loewe spring 2023 | Photo: Daniele Oberrauch / Gorunway.com

The colour everyone is talking about, first gained attention as designers sought to introduce more optimistic and uplifting colours into their collections. The shade offers a alternative to the more traditional pastel yellows and bright canary tones, making it a versatile option for various styles and seasons. One of the earliest significant sightings of butter yellow was in the Spring/Summer collections of fashion houses like Chanel and Valentino. Their designers showcased the colour in a range of silhouettes, from flowing dresses and tailored suits to delicate accessories. The appeal of butter yellow lies in its ability to evoke a sense of warmth and sophistication without being overpowering, making it a favourite for both day and evening wear. The trend’s popularity continued to grow as more high street brands started to incorporate butter yellow into their collections. Brands like H&M and Mango quickly picked up on the demand, offering affordable yet stylish options that made the trend accessible to a wider audience. I’ll showcase some of the best butter yellow pieces available right now, from luxurious high-end designs to budget-friendly high street finds.