17 Nov, 2017

Louis Vuitton x Jeff Koons


October 27th marked the launch of new Louis Vuitton Collection conceived with one of the most influential living artists, Jeff Koons. Imagine your favourite shapes of Louis Vuitton bags with the famous art work on them  based on the artist’s “Masters” series of paintings, As you probably already know this is the second chapter of collaboration and includes: Reclining Girl by François Boucher; Delightful Land by Paul Gauguin; Luncheon on the Grass by Edouard Manet; Water Lilies by Claude Monet; The Triumph of Pan by Nicolas Poussin (exclusive for Maison Louis Vuitton Vendôme) and Ancient Rome by J.m.W. Turner.

When I first saw them, I thought “Wow, Monet and Turner just must be mine!”, but the more I looked the more indecisive I got. There was so much connection I had with some of these paintings, as most of them brought me to different trips when I had a pleasure of seeing these paintings in real life.

As with the first chapter of the Masters collection, Koons has also reconfigured the famous Louis Vuitton Monogram to bear his initials. This represents a radical departure for the House, which has never previously allowed its iconic pattern to be reshaped. If you are familiar with artist’s “Gazing Ball” paintings you know that they placed Koons within the lineage of art history, which is why this collaboration places the artist within the heritage of Louis Vuitton itself and in that way demonstrated the power of art to connect presence and history.

Elements from this new Monogram have been crafted by Louis Vuitton in metal and placed on the exterior of the bag. That represents Koons’ own signature. On the inside you can find each of the Masters being referenced for their work together with their biography and the portrait. One thing I though rounded it all nicely was an inflatable rabbit which is motif of Koons’ work throughout his 40 year career.

The more I think about it I realise how happy I am that fashion houses such as Louis Vuitton work in collaboration with influential artists to bring the best of my two favourite worlds, fashion and art.

Turner As My Choice

It really did take me a while to make a decision on my favourite bag. Well, that isn’t accurate, as I still don’t have just one favourite but a couple considering all the reasons mentioned above. They are all stunning but probably a lot of it depends on your wardrobe and personal style. As someone who loves pastel tones and wears a lot of dreamy colours, I wanted Turner. As someone who lives in London – I knew I had to have Turner. It wouldn’t make sense otherwise.

Pochette Metis was the choice of shape, and I have to say that its functionality and trendy shape really complement each other. For every day you can style this bag million different ways and I decided to wear it with denim and a warm turtle neck. On my feet you can see my beloved suede cowboy boots – season in and out this pair keeps topping everything in my collection. I really wanted to put a focus on the bag, and I think I achieved that. What do you guys think? Do you have a favourite bag from this second part of Louis Vuitton x Jeff Koons collaboration? Wait to see the second one I couldn’t keep my eyes from. I still can not decide which one I love more.


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