Photo by Marija Andric Photography
In this crazy time of fashion month, there is a lot of stuff happening. I am someone who works a lot not because I am the hardest working person ever, but because I simply am very unhappy when I don’t work. I can’t sit at home for a whole day and stare at TV in general, I was never that person. Since success makes me happy I have to make it which drives me to work all the time.
In times when you push your self to your limit you really get to know who you are. I learned a lot about my blogging habits about what I do good and what I do bad, because I am constantly surrounded by other bloggers, we are almost living together and doing our work in one place. That helped me figure out what are the things that can really make you become a good blogger, and what differentiated a successful blogger from a not so successful one.
1.Share your content on many Facebook groups. This is something not everyone admits to do, but in order to grow your audience you need to share your content with many people. When I started my blog, I looked for all the fashion blogger groups, joined a lot of them, and started sharing every single blog post on there. This not only helped me be more visible to my followers but also to brands I now work with.
2.Look at your Google Analytics. I learned this from my friend Noor, she sits every now and then, looks at her analytics and figures out what her readers love the most. I figured out you guys love reading Monday Confessions, I learned that you love my Looks section and that you mostly search for luxury brands in the search bar. It helped me figure out which direction is my blog going, what my readers love to see, and focus on exactly that.
3.Stick to your personal style. If you are a fashion blogger, make sure to have a signature style. This is really important as your branding will get lost if you wear a tracksuit one day, and a ball gown next, if you are all about high end brands one day and all about low brands next day. Make up your mind, don’t blindly follow what everyone else is doing, but stick to your own aesthetics and be proud of it.
4.Be picky who you work with. This ties up with the previous point. If you are a fashion blogger you can’t work with a brand that advertises window blinds or a brand that you don’t like. Why? First it would be very dishonest towards your readers, but second it would damage your brand and also confuse anyone reading the blog post. They will probably never visit you again if they don’t really get what your blog is about, fashion or home design? Not worth the money
5.Have a blog that is easy to navigate. If your blog is black with white, thin calligraphic letters, chances are that readers will get a headache when they try reading it. If there is loud music on your website, most readers tend to just exit. Same goes to too complicated designs that none can use. Make sure to have a simple design which outlines what your blog is about. Clean and Easy.
6.Be regular. If you have a busy period in life (like I am experiencing currently) make sure to plan ahead and schedule. Of course I can’t just spent 3 hours in the morning shooting and posting when I have meetings and shows 9-9 every day, but I can plan around my tasks, schedule some posts, and make sure that you always have something new on the blog. I realised how important this is, as a lot of my blogger friends don’t actually post during fashion week which means that their blog traffic significantly drops. For me what matters is that you guys know I prioritise you over the events, so at night I make sure that you have a contact for the following day.
7.Quality over quantity. Even though I said its important to post regularly, that doesn’t mean you should just post whatever even when you have nothing to say. Make sure to write your posts when you are inspired, and never compromise on the quality of the photos. Have the best if you want to have the best readers, that is my philosophy
8.Appreciate your readers. These are the people who take time to come and visit your website. They have better things to do, yet they are loyal and always love your content. For me my readers are everything, which is why its so important to create best content for them, but not only that. I make sure to say thank you and to listen to what they want to see, watch, follow, so I adapt to their wishes yet still follow my direction.
Work hard and stay humble. Its so important to stay down to earth no matter what you achieve. I really love meeting people and often get compliments on how down to earth I am. In all honesty I don’t know any other way. Staying humble is so important in any job as its the only way to reach to the stars. Don’t get blinded by any success but also don’t lose faith if things don’t start working out immediately. Don’t expect to achieve something better today if you are doing same as you did yesterday, try different techniques and always improve, that is my way of doing stuff!
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Poslednjih par nedelja, ili preciznije od kako je mesec mode poceo mnogo toga je pocelo da se desava. Ja sam neko ko mnogo radi, ne zato sto sam najvrednija osoba na svetu, vec zato sto sam jako nezadovoljna kada nista ne radim. Nisam od onih koja moze da sedi kod kuce i gleda TV po ceo dan. Uspeh me cini jako srecnom i moram da radim kako bih ostvarila svoje snove.
Sebe najbolje upoznate u onim trenucima kada se gurate do limita . U poslednje vreme sam naucila dosta o svojim osobinama i navikama kao i sta radim dobro a sta lose jer sam okruzena blogerima i mogu slobodno reci da sam ovaj mesec zivela sa devojkama koje se bave istom profesijom i na taj nacin prikupila mnogo informacija kako ovo raditi na sto bolji nacin. Za nove uspehe u blogovanju nastavite sa citanjem.
1. Podelite sadrzaj na Facebook grupama. Ovo je nesto sto mnogi blogeri ne rade ili ne priznaju da rade, ali kako biste razvili publiku morate deliti svoj sadrzaj. Kada sam pocela blogovanje, nasla sam mnoge grupe na drustvenim mrezama koje se bave upravo modnim blogerima i tamo delila svoje dnevne postove. Ovo mi nije samo pomoglo da postanem “vidljivija” svojim citateljima vec i brendovima sa kojima danas saradjujem.
2.Proucite svoje Google Analytics. Ovo sam naucila od moje drugarice Noor, ona svakih nedelju dana proucava svoje statisticke podatke i analizira sta se njenim citateljima najvise dopalo. Ja sam shvatila da vi obozavate Ispovesti Ponedeljkom, videla sam da obozavate kategoriju Looks i da cesto pretrazujete luksuzne brendove u Search-u na mom blogu. Ovo mi je pomoglo da shvatim u kom smeru moj blog treba da se razvija, sta moji citatelji vole i da se fokusiram na to.
3.Drzite se svog licnog stila. Ukoliko ste modni bloger, morati imati stil koji je prepoznatljiv za vas. Ovo je bitno jer ce u suprotnom vas brending biti izgubljen ako jednog dana nosite trenericu, a drugog balsku haljinu, ako jedan dan nosite jako skupe brendove a vec sutra veoma povoljne. Odlucite se sta vama najvise odgovara, nemojte slepo pratiti sta svi rade, vec se drzite svog senzibiliteta i budite ponosni na njega.
4.Budite izbirljivi sa kime saradjujete. Ovo se nadovezuje na predhodno. Ako ste beauty blogger ne mozete raditi sa kompanijom koja proizvodi zavese ili sa kompanijom koju ne volite. Zasto? Prvo bilo bi neiskreno prema vasim citateljima, a drugo naskodice vasem licnom brendu i zbuniti vase citatelje toliko da vise nikada nece zeleti da posete vas blog. Mislim da to nije vredno novca.
5.Vas blog mora biti jednostavan za upotrebu. Kad god vidim blog sa crnom pozadinom, belim pisanim slovima i malim slikama, zaboli me glava. Ako imate muziku na sajtu, velika je sansa da ce ga ljudi napustiti onog trenutka kada se ocita. Ista stvar je sto se tice komplikovanog dizajna, kada je tesko za upotrebu nije vredno vremena. Neka vas blog bude jednostavan i pregledan.
6.Budite redovni. Ako imate prilicno naporan period u zivotu (kao ja trenutno) i znate da necete imati vremena, onda planirajte u napred i zakazite postove u svom kalendaru. Naravno da ne mogu provesti svaki dan 3-5 sati pisuci postove, slikajuci se itd, kada sam na eventima, revijama i sastancima. Svaki dan sam van hotela od 9-9 ali to ne znaci da ne mogu da objavim post. Unapred planiram sta ce ici kojeg dana, jer znam koliko je vazno da imam dobar sadrzaj za vas. Ovo sam shvatila kada sam videla da vecina mojih drugarica blogerki nije postavila skoro nista novo na blog od pocetka modnog meseca, sto je uzrokovalo gubitkom citatelja na blogu. Vi ste ipak moj prioritet i zato uvece kasno planiram i pisem postove.
7.Kvalitet je bitniji od kvantiteta. Iako sam rekla da je bitno biti redovan, to ne znaci da treba da postavljate bilo kakav sadrzaj post poto. Pisite postove kada ste inspirisani, kada imate sta da kazete i nemojte praviti kompromis sa kvalitetom. Neka vase slike budu najbolje moguce, svetle i ostre. Ako zelite najbolje citatelje morate imati najbolji sadrzaj, to je moja filozofija.
8.Postujte svoje citatelje. Ovo su ljudi koji izdvajaju svoje vreme da posete vas sajt. Oni imaju i druge obaveze i stvari, ali ipak dolaze na vas sajt i lojalni su licno vama. Meni su moji citatelji sve na svetu i zato mi je bitno da za njih uvek pripremim ono sto zele, slusam i citam njihove komentare, prilagodjavam njihove zelje mom stilu i mogucnostima.
Radite puno ali ostanite skromni. Jako je bitno da budete prizemni, sta god postigli. Obozavam da upoznajem mnoge ljude i cesto dobijem komentar kako su iznenadjeni jer sam skromna i stojim nogama cvrsto na zemlji. Jedini nacin da postignete bilo sta je da budete ambiciozni ali prizemni. Nemojte da vas uspeh zaslepi ali isto tako ne gubite veru i nadu ukoliko se uspeh ne desi odmah. Ne ocekujte da budete bolji danas, ako radite isto sto i juce, probajte razlicite stvari i tehnike, to je uvek moja strategija.