Discovering Louis Vuitton Cœur Battant in Grasse

SOUTH OF FRANCE WITH LOUIS VUITTON

South of France, sun, sea and the place where the finest fragrances in the world are made. I was so honoured and excited when Louis Vuitton invited me to discover Fontaines Parfumees in Grasse, where Louis Vuitton Fragrances come to reality. I have never visited Grasse before and as a huge fragrance lover I was ready to soak up the knowledge from the heart of its existence.

Before embarking on the journey I had a bit of knowledge on the latest addition to the brands DNA – Les Parfums. Little Did I know that Louis Vuitton actually had a fragrance in 1947, but almost 70 years later, in September 2016 after years of anticipation Maison Louis Vuitton released its first perfume collection.  One thing I knew very well –  Rose Des Vents and Attrape-Reves were already on my vanity table, and Contre Moi is so high on my wish list. What more could I learn I was wondering?

The world's perfume capital

Located in the South of France, the town of Grasse has been a historic base for both the perfumery and leather-making industry. It is the world’s perfume capital with a dominant asset – spring water that goes through the city.

Grasse native, Jacques Cavallier-Belletrud grew up near Fontaines Parfumées, but he never dreamt that it would become his visionary atelier 40 years later. He was third generation perfumer and created each Louis Vuitton fragrance in his creative atelier at the Fontaines Parfumées estate, inspired by world wide travels in his quest to find the treasured ingredients.

When you arrive, you see the main building with it’s beautiful balcony, named Les Fontaines Parfumées (The Scented Fountains). And no, it is not just a name, this estate has an actual perfume fountain since 1920s where you can come and fill in bottles directly.

I had a huge pleasure of learning more from mr.Cavallier-Belletrud. How to apply the fragrance, how to formulate it, and why you should never rub wrist of wrist when you spray the chosen scent. You can hear all about that in my video (at the bottom of this page). Overall I realised that I never met somebody who is so passionate about his job. Despite the fact he had to sacrifice his sleep as a pre-teen , when he started learning about the job of becoming one of the most respected noses in the world, he still loves every single aspect of it, and is currently teaching his daughter about all the raw materials and ingredients from around the world. Les Parfums he says remind him of different moments, bring up holidays, memories and phases of his life.

He just came up with the latest addition to Louis Vuitton Parfume collection – Cœur Battant (Beating Heart)

SHOP THE PRODUCTS



THE MOST EXCLUSIVE TECHNOLOGY

There is a very special and exclusive technology behind LV perfumes. It’s all about CO2 extraction, which is nothing new, but using it on flowers from Grasse, it’s something that nobody has done before. It is only used for LV scents and the entire collection is based only on flowers.

The latest addition to the family – Cœur Battant is an invitation to listen to your heart and live every moment with passion. It is a scent that resembles first love, those butterflies in the stomach, the excitement and emotion sweeping through you. Fresh pear and white flowers waft you away into the whirlwind of life.

The Master Perfumer Jacques Cavallier Belletrud gives body to this instinctive and passionate perfume with a luscious bite of sparkling pear inciting you to enjoy life to the full. Then comes the perfume’s beating heart of sunny Egyptian jasmine and sensual ylang-ylang bringing a sensation of delectable opulence. Highlighting this floral heart, patchouli adds depth to the composition. A perfume with a compelling character, suspended somewhere between freshness and sensuality.

All the Louis Vuitton perfume bottles are refillable in stores equipped with a perfume fountain, they can also be personalised, so don’t forget to stamp them with your initials or the initials of your loved one.

The best spots for applying the perfume is your neck, just below you ear and wrist of your hand. Just do not rub your wrists because the heat will decompose the notes of the scent.

Making My Fragrance at Louis Vuitton Labs

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Located in the South of France, the town of Grasse has been a historic base for both the perfumery and leather-making industries. It is the world's perfume capital with a dominant asset - spring water that goes trough the city and it had shaped the history.

11 Comments

  1. Oct 9, 2019 / 8:28 pm

    wow, what an interesting post. I’ve heard about Grasse before, and I always thought it would be a beautiful and interesting place to visit, but your visit to LV there was amazing, what a privilege.

  2. Simona
    Oct 9, 2019 / 8:44 pm

    I need to try the new fragrance, the pear sounds so fresh and exciting

  3. Johanna Senders-Bahn
    Oct 9, 2019 / 8:45 pm

    Wow Tamara, these images of you and the place are stunning! Love how your words really describe it so well

  4. Julie Bogant
    Oct 9, 2019 / 8:45 pm

    Ok, I need all of these fragrances, NOW!

  5. Amelie
    Oct 9, 2019 / 8:46 pm

    And the name in French is so wonderful by the way, its like a beating heart

  6. Sally Jane
    Oct 9, 2019 / 8:47 pm

    Maybe my favourite blog post of you, and also the video is so perfect! Loved watching and following
    Sally x

  7. June Barry
    Oct 9, 2019 / 8:48 pm

    Tamara what camera was this shot with? I really need that Cannes bag, its really divine.

  8. Milly Bauern
    Oct 9, 2019 / 8:49 pm

    Always looking stunning! You make me wanna try the fragrances and also I want this case for perfumes, its so perfect for travels
    Thank you for sharing
    Milly

  9. Adele
    Oct 10, 2019 / 9:22 am

    I was fortunate to visit Grasse & the perfume museum/factory when I stayed in Provence, it is a must if you love scent. I really like the sound of this new fragrance. I have the LV Le Jour Se Leve & it’s one of my absolute favourites, so I need to try this & the others you have mentioned. The perfume case looks a lovely treat.
    Hugs Adele xoxo

  10. Ari
    Nov 8, 2019 / 12:17 pm

    I love Louis Vuitton all my life please send me a free backpack (mini) please

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